Social Media Marketing and bookmarking site Pinterest has grown at an incredible rate since its launch in March 2010. Interestingly enough, the social media site is seeing more health-related searches now than ever before, according to Pinterest spokesperson Lisa Israel. This includes dentistry and orthodontic searches.
The best way to think about Pinterest is that it’s a sort of digital wish list, or a to-do list. Users “pin” images and articles found online to their digital boards, eventually creating virtual “scrapbooks” of what they want, need, are interested in, and more.
Pinterest members also follow each other and comment on pins and scrapbooks, so in that sense it’s similar to other Social Media Marketing platforms.
So, how can you use this for your dental or orthodontic practice Social Media Marketing? A good place to start is by sharing photos of your practice. The most visually appealing and thus effective for marketing purposes, would be before and after photos of your work. Interestingly enough, teeth-whitening and braces are two very popular dental “pins” on Pinterest, so it helps to showcase your work. Also, share photos of your offices themselves in order to give potential patients an idea of what your office and building is like.
This is really just the beginning though. Pinterest is capable of increasing the reach of your dental practice marketing efforts by engaging existing patients, while expanding your practice’s Social Media Marketing reach. If you’re interested in Pinterest, Social Media Marketing, and what it can do for your dental or orthodontic practice, Presentation Multimedia can help. One of our many specialties is Social Media Marketing for dental and orthodontic practices. Give us a call at (914) 788-1555 or email us today.