Blog
Thursday, 07 September 2017 18:33

Why Should Your Site be Mobile Friendly?

Its no surprise that now, more than ever, it is so important to have a modern and mobile friendly site design. You may even be reading this blog from your phone right now! If you want your site to appear high in such results, having a mobile-friendly site one of the simplest things you can do to make that happen. Not only does Google prioritize a mobile-friendly site in searches conducted from a mobile device, but the term and functionality of being “mobile-friendly” goes hand-in-hand with the term "user-friendly". The user experience on mobile sites is vital to your business’…
Friday, 11 August 2017 17:46

New Instagram Rules and How They Affect Your Photos

How to prevent your Instagram page from getting shut down- Tips for understanding their most important policies Using Instagram is a great way to publicize your practice and gain new patients. However, like Facebook, Instagram’s terms and conditions can greatly impact your account and the photos you post. Don’t let this scare you from posting, just be aware of the most common issues below, and never be blindsided by Instagram. If you’re posting to Instagram you’re giving them permissions to use your photos, royalty free As of January 2013, accepting Instagram’s terms you “grant to Instagram a non-exclusive, fully paid…
Thursday, 22 June 2017 19:30

4 Ways to Help Your Marketing Company Help You

So, you’ve decided to hire a marketing company. Smart move (if it’s us at Ortho Marketing, even smarter). But, odds are they can’t do everything without at least a little contribution from your practice. Speaking from the orthodontist marketing company side of things, we want nothing more than to help grow your practice and get it to the top. But, it’s often difficult to do that without your cooperation and some resources from you and your team. These are some fun, easy ways to help your marketing company like Ortho Marketing do their best for your practice: Photos, photos, and…
Tuesday, 20 June 2017 16:22

How to Optimize Your Videos for Search

Video content is king right now. In fact, videos are projected to dominate 80% of web traffic by next year. If your practice is taking advantage of this massive opportunity, excellent. But it’s not enough to just make videos – you need to make sure your videos are search engine optimized. Our team at Ortho Marketing has come up with the best ways to optimize your Youtube videos for search. Check these out: Title Our eyes are drawn to titles first. So, your titles should be compelling and concise, but most importantly, they should match common search terms. Conduct some…
Wednesday, 14 June 2017 13:56

Do URLs Matter and How Do You Craft a Good One?

Don’t groan and yawn. This may sound like a really boring topic of digital marketing for orthodontists, but URLs are super important for SEO and web traffic. Yes, page URLs do matter, and yes, our team at Ortho Marketing can teach you how to craft good ones. Check it out: The Formula At Ortho Marketing, our SEO writing team has an educated formula for crafting the perfect URLs. We’re happy to pass this knowledge onto you. Here’s the formula you should stick to: www.nameofyourwebsite.com/search-keyword-fake-town-state-abbreviation To see it in action, here’s an example (or just look at the URL for this…
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