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Tips for Shooting Effective Video Testimonials for Your Orthodontic Practice

Pretty much any article that you read about how to create engaging content for your social media or website, will include at least one segment about the importance of using video for the marketing of your orthodontic practice. That being said, the use of video testimonials is an incredibly effective way to convince someone that's on the fence about calling your practice for a complimentary consultation. The chances are, they've already read your reviews on Google, Facebook, Yelp, Healthgrades, and wherever else they've been posted, and now they just need that one last bit of information to put them over…
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Social Media Marketing and Why It Works for Your Orthodontic Practice

Social media has found its way into just about every part of modern business and media. The NFL now encourages viewers to tweet about the game, and news networks ask viewers to comment on their stories online. Your orthodontic practice has no excuse to avoid social media. In order to effectively grow you need to build and engage an audience. Social media sets itself apart from other marketing platforms because of your ability to build an audience on social media. Look at lots of major corporations that are very active in online marketing. Take Apple for example. Steve Jobs has…
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Networking on Social Media for Your Orthodontic Practice

Social media is a great platform to market your practice online. Of course marketing should primarily appeal to the consumer but you cannot ignore that you can also greatly benefit from connecting with other businesses. Developing a strong network with your customers is very beneficial and essential but when you develop relationships with other businesses you are creating a professional network. In this network you can promote each others goods or services. At the very least, it is important for other businesses to at least have a basic understanding of what your business does that way they can refer you…
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4 Ways to Guarantee Your Emails are Opened- Orthodontic Practices

Email marketing is still a very productive way to market your practice directly to the consumer. The vast majority of consumers check their emails very frequently on both mobile devices and conventional computers. Make use of this outstanding marketing opportunity by following a few simple rules. -Include a direct, enticing subject line to the emails. The subject line should be easy to read and understand, and always entice an individual to read further. -Include a lot of information about the recipient to make it more personalized. Consumers love to be contacted on a personal level. Write each message as if…
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Tips for Better Social Media Marketing For Your Orthodontic Practice

Social media marketing involves several innovative marketing techniques to bring your goods and services to the consumer but there are also several other ways to bolster your marketing efforts. Here a few tips to help guide your marketing process: -Ask questions to your audience and identify who they really are. Get to know your target market. As a orthodontist on social media you should always be able to express who your target market is and what they want. -Give other industry experts recognition and support. After possibly reading one of their blog post's share it and praise their work. These…
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